Tag: Message

  • COMMUNICATION THEORY

    COMMUNICATION THEORY

    Introduction

    As  a human  being,   you  have  to   communicate because human beings are social beings that needs constant communication and interacts with each other through communication. Communication  helps  you   to  relate effectively with other people and human  beings depend on their  communication skills to  help them  meet  their needs,  find happiness  and attain  personal fulfillment.In the course of our life, we  get involved  in  many types  of communication. A challenge with human communication is to communicate as  effectively as  possible and to build communication  skills so that communication works for  you and not against  you. Your  knowledge  of communication  theory  will  help you  understand better the different  ways of communicating  first as a human  being and secondly  as scholar.

    Defining Communication

    Different people have defined communication variously.   Gamble and Gamble (1993) define communication  as a desirable  or accidental transfer  of meaning.  

    The Oxford Dictionary defines communication as  the activity or process of expressing ideas and feelings or process of giving information to people

     Wilber Schramm  defines  communication as  a  mechanism  through  which  human relations exist and develop through sharing of experience on basis of commonness.

    Another meaning of communication according to Oxford dictionary is methods of sending information especially telephones, radio, computers or other media or through roads, railway and air.

    Communication is more  than mere transferring of ideas  or thoughts.  It is  not a static act as  some definitions suggest  but it  is a dynamic  process of  action and interaction towards  a desired  goal.   Recent  definitions look  at communication  as  a process  of sharing or exchange  of ideas, information,  knowledge, attitude or feeling  among two or more persons through certain signs, symbols and behavior.

    Communication Between two persons

    Elements of Communication

    In every act or encounter of communication, there are certain common elements that together help define the communication process. If you understand these elements they will help you to develop your own communication abilities.

    Communication involves the following elements:

    Source

    This refers to the communicator or originator of a message. This person is also called the sender. The sender at times becomes the receiver of a message. Source is where communication process is initiated.

     Context

    This refers to place and time communication takes place in some context or setting. The setting or environment influences the way you act towards others or determines the nature of communication encounter you share with them. For example, you can change your posture, manner of speaking or attire due to environment. The environment can reduce your confidence, blur your thinking or increase tension and confusion. In other hand, environment can encourage you to communicate effectively if it is friendly.

    Message

    message is what is being communicated.

    In every communication, we all send and receive both verbal and non-verbal
    messages. A message is the content of a communication act.

    Channel

    Channel is where message will pass through in order to move from the sender to the receiver. It refers to the medium of transmission like, voice and radio. Messages may be sent and received through both verbal and non-verbal channels. In effect, we are multi-channel communicators. For effective communication, use more than one channel at any given time.

     Receiver

    This is the target of the message relayed by the sender through the communication channel and is the one who is supposed to receive and comprehends the message. The receiver can understand or misunderstand the message in totality or part of it. This can distort the whole communication process and even lead to misuderstanding and possible conflicts. A lot of conflicts among people have resulted from misinterpretation of messages. A receiver at times in communication becomes a source or sender.

    Feedback

    This is the response a message sender receives from the target as the reaction of the message sent. When we communicate with one or more persons, we also receive information in return. Verbal or non-verbal cues that we perceive in reaction to our communication are feedback. Feedback tells us how we are progressing. Feedback can be positive or negative.

    Barriers

    Anything that interferes or distorts our ability to send or receive messages is called a barrier. It could be created by physical state, psychological state, intellectual ability and environment. Barriers to effective communication can therefore be grouped as follows:

    • Physical:- for example, size of room, position or location, gestures of speaker in case of verbal communication.
    • Psychological:– for example predisposition of receiver, attitude to subject, speaker, race, education level. etc.
    • Intellectual ability: – level of education, background and knowledge on the subject.
    • Physiological state:- for example, sickness, hungry, tired.
    • Linguistic: – Ability of the receiver of the communication to understand words and expressions used in the communication.

    FUNCTIONS OF COMMUNICATION

    Understanding And Insight

    We depend on communication to develop self-awareness. Communication helps us in understanding others and self.

    Meaningful Relationships

    It is through communication contacts that human beings basic physical and social needs are met. Psychology tells us that you need other people just as you need water, food and shelter. If you are cut from human contact, you become disoriented and maladjusted. Communication offers us the chance to satisfy our needs for inclusion, control and affection.

    Influence And Persuasion

    In every communication, people have ample chances to influence each other subtly and overtly. We spend much time trying to persuade one another to think as we think, do what we do, like what we like.

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